Qualitative Research

FMR Solutions can provide a variety of Qualitative services to meet your study needs.Through probing questions and candid discussions, we can help you:

1. Understand consumer feelings about products, tasks and lifestyles

2. Gain insights about behavior that consumers may not be able to verbalize

3. Benefit from the creativity of the consumers

4. Attain reactions firsthand to advertisements or product concepts

Through our vendor partnerships we can guarantee that your study will be conducted with the highest level of research value by coordinating with top field locations within the U.S. and internationally. We are dedicated to providing the tools and responsiveness necessary to provide a creative, collaborative experience that enhances learning.

Our comprehensive interviewing methodologies include:

1. Pre-Recruiting
2. Mall intercepts
3. Focus Groups
4. In-Depth Interviews
5. Mystery Shops
6. Home-Use Tests
7. Product Placement
8. Package Testing
9. Consumption Testing
10. Sensory Testing
11. Concept Tests
12. Fragrance Tests
13. Mall / Online Intercepts
14. Mobile Devices (PDAs, Smart phones, iPhones)
15. Hand-held Devices (Tablets, iPads, etc.)

16. One-on-one interviews with executives, medical and IT professionals
17. Event Intercepts
18. Multicultural intercepting / interviewing

International Partners

We work closely with our global data collection partners to ensure quality, consistency and adherence to strict testing protocols. Our global partners have been selected for their observance of best practices in data collection protocols, and validated methodologies optimize the research deliverables and produce cost efficiencies.

Some of the countries we can conduct research studies

Argentina	Denmark	Russia
Australia	France	Singapore
Brazil	Germany	South Korea
Canada	India	Spain
Chile	Italy	Sweden
China	Mexico	United Kingdom

We provide a cost-effective and practical way to save you both time and money while you obtain expert research help.