Quantitative Research

FMR Solutions offers a range of Quantitative market research solutions. Each of these is offered as a freestanding service or can be combined to carry out any methodology our clients need for their research projects.

CATI Interviews: We utilize ConfirmIT software for our data collection ensuring data accuracy and integrity on each study. ConfirmIT technology enables the most creative survey research solutions and gives us the maximum control throughout projects from building sample, fielding and final reporting. Features of the software include:

Multi-modal capabilities
Ability to handle complex skip patterns, logic and rotations
Predictive dialing capabilities
Up to 1 million questions per survey
Real-time reporting
Off-site testing
Digital recording capabilities
Advanced sample management with the ability to handle large sample files
Ability to generate random data – RDG generates “dummy” data and is used to test the program before fielding
Data reformatting in various software packages including SPSS, Excel and Word.

Telephone Surveys

We have an extensive background in conducting telephone surveys in both the consumer and business markets. We also frequently deal with “hard-to-reach” populations, including business decision-makers, executives, high-level financial professionals, medical professionals, and affluent households.

Online Surveys

We utilize ConfirmIT software to conduct our online surveys which provides an incredibly robust platform for programming and hosting web-based marketing research that gathers timely and insightful information in a fast and accurate format.

Fully customizable
Real-time reporting
3-D graphics
Quota management and quality control
Multi-language capabilities
Ability to handle complex skip patterns, logic and rotations
Streaming video
Previous response insertion
Data reformatting in various software packages including SPSS, Excel and Word
Ability to generate random data – RDG generates “dummy” data and is used to test the program before fielding
Email invitations

Multicultural Interviews

Targeting Multicultural markets is vital to the success of many companies. FMR Solutions can target the African American, Hispanic / Latino, Asian markets, as well as other minority populations in the US through a variety of methodologies depending on your research project needs and specifications.

In-Depth Interviews

IDI's may be used as the core of a research project or as a preamble to quantitative research studies such as telephone or online surveys. These types of interviews usually last 30 to 60 minutes and require experienced research personnel to implement the interviewing process. FMR Solutions has developed vendor partners who have a great deal of experience fielding these types of interviews. These interviews can be conducted face-to-face or over the telephone at a prearranged time. The types of respondents we have interviewed include business owners, high-level executives, technicians, medical professionals, specialists and other types of professionals about complex and sensitive topics.

Mobile Surveys

Mobile surveys open up totally new venues which are still mostly unexploited by many researchers. Mobile surveys can be combined with images / audio clips and videos taken and sent in by respondents using embedded cameras. Our survey platform can then collect these images automatically and link them with the survey responses.

Our software solution implements one of the most comprehensive device detection libraries with built-in support for over 2,500 mobile devices in over 8,000 different configurations. This provides you with unparalleled device compatibility not found in any other solution. Our mobile survey system is loaded with innovative features like automatic image / progress bar scaling to match the varying screen sizes and color depth configuration on different devices.

Our technology infrastructure supports WML, XHTML Mobile, XHTML and even via modular plugin iMode-compatible CHTML markup. Needless to say, you can campaign multimode web and wireless surveys seamlessly. Our mobile survey system is also 100% multilingually-enabled, allowing you to take your mobile surveys global. Most importantly, all the advanced logic available for the online surveys is also available for any wireless survey!

Pocket PCs, Apple™ iPhone™ type of devices and Tablet PCs offer unbeatable display and rendering capabilities with continuous connectivity to WiFi networks. More importantly – real-time quota administration is enabled across devices — an essential cost savings for on-site interviews!

Pocket PCs are very affordable devices suitable for longitudinal diaries and many on-site interviews. Tablet PCs offer a full-sized touch screen with handwriting recognition and are very useful for longer term on-site and mall intercept surveys — such as concept testing and customer satisfaction surveys. FMR Solutions PDA solution is always connected so you gather data as it is entered. The data is instantly charitable and exportable to third-party solutions such as SPSS or Microsoft Excel.

Mobile Survey Features:

Unparalleled compatibility with built support for over 2,500 mobile devices
Full Multilingual support
Advanced and innovative features not found elsewhere
Automatic image scaling images to match target service
Global markup language support
Dual mode web and wireless
SMS invitations, QR codes (barcodes), email, short code text back, etc.
Includes all advanced features available for web surveys
Capture images on camera phones